Everything You Should Know About INO

What is an INO (Initial NFT Offering)?

Initial NFT offerings usually involve giving out a set of limited-edition NFTs to users who meet certain minting criteria. INOs are often done through launchpads and other blockchain platforms. When a project that is trying to launch a digital asset needs to draw more public attention, an INO can be a great resource for gaining that added public approval.

Everything You Should Know About an INO

However, the innovation of INOs just might be the game-changer for many founders and creators of digital asset projects. The old ways of getting digital assets into the public domain have turned out to be either less effective than initially hoped or have now developed a bad reputation due to the actions of unscrupulous actors.

Today, INOs are being credited with a significant portion of the renewed popularity and spread of digital asset projects. But what is an Initial NFT Offering, and why do you need one?

What is an INO?

As a way to incentivize early involvement in a project, an INO offers value in the form of these limited-edition non-fungible tokens. These NFTs would often carry additional value for holders beyond just their market price. These may include giving holders exclusive access to certain benefits on the platform, or granting them additional perks and priority access to things like events, merchandise, new NFT drope, and so on.

How Does it Work?

Imagine there is a blockchain company trying to set up an NFT project. To get enough resources to grow the project, the creators offer up a small amount of early or first-generation NFTs for a limited time. Individuals can obtain their own units of these NFT at a set price during that sale window.

This explanation is the easiest to understand, but INOs are a bit more complex than that.

For starters, each project is unique in how they organize their INO. However, the general template for initial NFT offerings is similar.

Before the INO, the project would build a community on Discord and other social platforms. This community is important because the participants in the INO would usually come from there. Once the project is ready to launch its INO, It releases a whitelist.

A whitelist in an INO is a database of approved people who can participate in the INO. NFT whitelisting is as much a means to reward active community members as it is to avoid gas wars.

Getting into a whitelist is competitive, and selected participants see it as a chance to get in early on a project and reap the rewards of being one of the first holders of the NFTs. The whitelist gives each participant a time and date for minting their NFT. This scheduling is done to avoid excessing minting pressure that could adversely affect gas prices.

Note that the NFTs minted during an INO are rare and limited edition. Most participants earn considerable rewards when they are able to trade or exchange them. An example is the BAYC collection. Their NFTs were minted for approximately $125 in 2021, with a resale value that ran into thousands of dollars later on.

Apart from getting one of the rare limited edition NFTs, early participants in an INO are also eligible for other perks as decided on by the project’s creators.


In a bid to expand the available options for early adopters, SOLARR allows the trading of INO NFTs on the Solarr Marketplace. There is also a SOLARR NFT staking platform where INO organizers can host their INO programs and trade their INO NFTs.

How does this happen?

To further incentivize participants, the more valuable NFTs are given higher multiplier values in the staking pool. The multiplier value of each NFT determines how quickly holders will earn their rewards for staking. The staking rewards and multiplier effect also encourage individuals to hold their NFTs for the long term, as opposed to burning or liquifying them.

SOLARR Launchpad

Launch Your NFTs



Bolstered by the personalized service of our in-house NFT experts, SOLARR offers you more than just a cutting-edge technology platform for minting and listing genesis NFTs but also access to backers, community building, marketing, and partnership network to ensure your project’s success.


INO Advisory

We help you develop your NFT utility, use cases, pricing strategy, and the initial sale strategy to pave the way for a successful launch.

INO Minting & Listing

INO Marketing

NFT Design

INO Website

Metaverse Development

Advantages of an INO

High Reward Potential

Promotes Community Building

Low Transaction Costs

Easy to Launch

Wide Reach

Disadvantages of INO


While an initial NFT offering is a great way for both the public and project leads to get what they want, it can be a bad bet for some individuals. So, before getting involved in any INO, be sure to read the fine print and do your own research. If a deal looks too good to be true, it most likely is. Many people have lost their money to bogus INO claims, so it is always best to be cautious.

No Guarantee of Profit




DeFi-Integrated Web3 Commerce Platform

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store