Creator’s Guide to NFT Marketing
NFT popularity has peaked within the past three years. Since the boom of 2020, it has been nothing short of an uptick, with a few low points for NFTs. In 2021, the number of wallets trading in NFTs grew from 545k to 28.6 million. If you’ve been following the trend of NFTs, you wouldn’t be too surprised at this growth.
Despite this explosion of NFT success stories, many would-be creators have ended up disappointed. Their collectibles aren’t fetching a good enough price regardless of how unique and catchy they are. The question then becomes: what do these NFTs have in common? What determines their price? Is it a mere stroke of luck that someone could sell Jack Dorsey’s first tweet for 2.9 million dollars or is there something else to it?
How can you as a creator sell your NFTs for worthy prices? Well, the trick lies in two words — marketing strategy.
People buy NFTs for exorbitant prices because of their perception of their value. If people perceive a particular NFT as rare and unique, the demand increases and so does the price. But the problem most creators have is building the public perception of value for their creations as well as increasing the people’s demand for them. This is where an NFT marketing strategy comes in.
Your NFT marketing strategy determines to a large extent the success of your collectible. This article is a guide on NFT marketing strategies for creators to help you break the glass ceiling.
What can you expect to get from this article? A list of proven marketing strategies designed by NFT marketing experts, how to mint your collectible, where to sell your collectibles, and how to ensure your NFT is valuable.
Let’s get into it.
NFT Marketing for Creators
NFT marketing for creators encompasses the steps taken by a creator to get visibility for their creations to sell them to the target audience. Like other types of marketing, NFT marketing is all about the target audience and how a marketer (or a creator in this instance) reaches that target audience and convinces them to take a chance on his product.
Sounds easy enough, right?
It is, but there’s a reason why many creators and marketers before you have failed at marketing. As simple as marketing seems, it can be hard to see positive results, and this is because, at its core, marketing is a guessing game. Too many permutations and variables come into play, and any of them can sabotage your results.
It gets easier, though. You have a better chance to see results when you follow marketing guides known as marketing strategies. Marketing strategies are tips that have been tried and proven to work. Creators and marketers who use these strategies have a better chance of seeing results.
What could these strategies be?
NFT Marketing Strategies for Creators
There are so many NFT marketing strategies that help creators like you market your creations efficiently while also getting a good price for them. We’ll be discussing ten of these NFT marketing strategies.
1. Create a Future Growth Roadmap for Your NFT
Every good marketing strategy starts with a good plan. It’s almost a guarantee that you won’t be able to follow this plan to the letter but having it helps keep you dedicated to your strategies while also tracking results. The NFT roadmap for future growth is the important plan you need to have before starting your marketing. It will help you determine what is important and how to meet that specific goal. Marketing is vast and without a roadmap, you may be tempted to try out multiple ideas and goals. This often ends badly.
What does a roadmap for future growth contain?
- A specific goal
- Timeline for achieving your goal
- Strategies to help you achieve your goal.
If you don’t know how to get a roadmap done, you can get inspired by the roadmaps of big NFT brands. You might learn a thing.
2. Social Media Marketing
Social media marketing is another strategy for marketing your NFT. When it comes to NFTs and crypto, social media is the most popular marketing platform. Project organizers use social media to create communities and start-up social conversations around their projects. Social media is particularly important for NFT marketing because social media has played a vital role in the growth of NFTs. A big advantage of social media is that it increases visibility for your project while also helping you reach a wider audience.
Some of the best social media platforms for marketing your NFT are:
Twitter is particularly an active social media platform for marketing NFTs because of the thriving conversations already existing on this topic so you’re more likely to get engagements on your tweets. Also, the Twitter space is a good feature for creators looking to market their projects. You can host spaces to bring the attention of people to your project and start up conversations around it.
Reddit is another social media platform that is great for marketing NFTs. There are many subreddits that are very helpful for creators looking to sell their collections. You can also join Reddit communities that promote NFTs. remember to follow the rules of the community and contribute meaningfully. Your contributions serve as a means of building your personal brand and becoming an authority. The more people know you as someone who is an authority, the more visibility your project would get and the higher the chance of people purchasing it.
Meta is a very helpful platform for promoting NFTs. The presence of groups and forums helps creators form a community of people around their projects. In addition to this, you can join any of the already established NFT marketing forums to share your project. Meta also offers some of the best-paid ad opportunities for creators hoping to share their projects with a wide audience.
Instagram offers great visuals for promoting NFTs. Beyond its great visuals, Instagram is easy-to-use and popular amongst other collectors. One great marketing feature of Instagram is the provision for joint ads and posts on Meta and Instagram. With an Ads manager account, you can easily run ad promotions on both Meta and Instagram at once.
Discord is a niche social platform for crypto and NFTs. Many projects have their communities on Discord. Discord has some really good features that allow creators to open channels that encourage niche conversations. You can use this feature to discuss and promote your project.
Social media creates engagement, builds interaction, and provides the opportunity for creators to reach a wide audience. It is one of the commonest and most effective marketing strategies used by creators.
3. Influencer Marketing
Influencer marketing is one of the newest trends in NFT marketing. Similar to regular NFT marketing, creators can use influencers to reach out to a wide audience as well as capitalize on the influence these influencers have on their audience. Influencer marketing works very well because influencers have already built a relationship of love and trust with their audience so when they promote a product, their audience is more likely to check out and patronize it.
With platforms like TikTok that have a large number of mini influencers, creators have access to affordable influencers. The only downside to influencer marketing is that it costs quite a bit of money and creators with a small budget may be unable to afford the services of an influencer.
4. Employ Airdrops and Giveaways
Next to bad news, information on free stuff goes round faster than any other news. Many creators have used free giveaways to drum up engagement for their projects and get the conversation mill on social media grinding in their favor. You can go one step further by placing conditions on the airdrops. Common conditions include following the creator on their social media platforms, sharing a link to their posts, tagging a certain number of friends, or re-posting social media posts. This method is effective if your goal is to increase social media engagement on your collection. It might not necessarily lead to people buying but it’ll lead to increased visibility.
5. Organize an AMA Session
An AMA or Ask Me Anything session is a great way to get people to interact with you and your NFTs. it also provides your target audience an opportunity to understand your collectible. This is important because people would not buy what they don’t understand or know; and at the same time, people would purchase items based on their sentimental values. So, you can create a sentimental attachment to your collectibles or project.
At the AMA, people would have very important questions about your project and NFTs in general, so come prepared to give adequate answers. You can also work with the AMA organizers to push questions that would make you sound knowledgeable to you. Chances are the more knowledgeable you are about your project and NFTs in general, the more willing they would be to purchase your NFT.
6. Search Engine Optimization
Search engine optimization is one of the cheapest NFT marketing strategies around. If you’re working with a small budget, SEO might be the cheapest way to promote your collection. It helps improve your ranking on search engines like Google. If you have a website, you can take advantage of the free SEO strategies to create optimized content that will rank high on the Google search results page. There are two ways to take advantage of this method:
All you need is a website. There are many tools like SquareSpace that can help you set up a quick website without stress. Once your website is up and running, create a content calendar and start to promote written content on your website following SEO’s best practices for optimized content. You can share the links to your content on your social media platforms as well to create more engagement.
Guest Posting allows you to create content on another website. The guest website is usually an authority in the field of NFT marketing or a website with a large following. Usually, these websites put out a call for contributions, but in some instances sending a cold pitch could also gain you a spot on their content calendar. In return for the ‘free’ content, these websites promote your project to their audience. You can include a backlink to your website in the content to also improve traffic to your website.
7. Collaborate With Other Creators
The power of collaboration in marketing is underemphasized. It is even more effective when marketing NFTs because two different creators rarely struggle for the same audience. The rarity of NFTs means that two or more creators can pool their resources to market their collections together. They can get influencers or even cross-market their projects on each other’s social media accounts.
8. Video Marketing
Video marketing is one of the emerging trends in marketing. Creators can make short videos promoting their collections or individual NFTs in the collection. Telling an audio-visual story of the NFT is a great strategy to build sentiment and value for the piece. To create these videos, consider platforms like TikTok that not only have a high number of viewers but also the right atmosphere for creating fun content with a wide audience range.
On your website, you could also create informational videos talking about NFTs for beginners.
9. Press Releases
Many brands and creators have used press releases to get people excited about their projects. The idea behind using a press release is to start conversations about the project even before it is available. Press releases can create so much excitement, anticipation, and popularity for NFT collections that they get sold out as soon as they drop. It all depends on how good your press release is, how well you promote it, and what message is passed across.
10. Paid Ads
If you care about the viability and reaching as many people as possible, then using paid ads is one of the best strategies to employ. There are two options for creators using paid ads — Cost per thousand Impressions and Cost-per-click. The first one requires you to pay for every one thousand Impressions while the second one requires you to pay for people who engage with your ad.
Both of them are good options but the one you go with boils down to what you want to achieve with your ads. If you want to drive people to your social media page or community, then the Cost-per-click option might be the best.
Where can you run these paid ads?
Since Google and even Meta placed restrictions on paid ads for crypto content, you have to be careful when running ads on these platforms. Most creators run paid ads with established crypto NFT advertising companies. A few of them include:
These ten strategies are tested and proven effective in marketing content for creators. Whether you have a small budget or a larger one, there are strategies that you can adopt from this list.
NFTs are the biggest emerging trend in the crypto industry this year. The use cases vary from blockchain games to marketing. Due to its popularity, creators are a dime a dozen; each one trying hard to sell the next big collection. The only way to stand out in this market is to employ highly effective marketing strategies. We’ve outlined ten of the most effective marketing strategies for NFT creators in this article. But before you start, be sure to lay out a helpful roadmap to guide you!
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